Why being human is the only way to win

Why being human is the only way to win
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I'm delighted to share the first of six videos from my conversation with our latest MIX Maverick Seth Godin. Seth needs no introduction--he's a 13-time bestselling author, serial entrepreneur and tireless game-changer. He is a one-man army when it comes to unleashing the passion and initiative of individuals to make a positive difference in the world. I'm always struck by his ability to make sense of the economic and cultural moment in a way that is both practical and profound.

Our recent conversation was clarifying and galvanizing. I hope it is for you too.

First up: "Why being human is the only way to win."

Seth Godin: Why being human is the only way to win

This article was originally posted on the Management Innovation eXchange (MIX), an open innovation project aimed at reinventing management for the 21st century.

Seth sums up this moment for workers and leaders of all stripes with two questions:

For workers: "The real debate if you're a worker is: do you want a job where they'll miss you if you're gone, a job where only you can do it, a job where you get paid to bring yourself to work--because those jobs are available. In fact, there's no unemployment in that area. OR, do you want a job where you're racing to the bottom--where your job is to do your job, do as you're told.

For leaders and entrepreneurs: "You have to ask 'what kind of company do I want?' Do I want the kind of company that wins because we answer RFPs and we're 10% less than the competition (which is a really hard thing to do unless you're Wal-Mart)? Or do we want to build an organization where there is no RFP because we're the only people on earth who can do it, there is no substitute.

Which way do you want to go?

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