Business

10 ways to craft a career that will stand the test of time

10 ways to craft a career that will stand the test of time

What does it take to craft a career that is likely to stand the test of time? In my new book The Shift: the future of work is already here, I talk a great deal about the five forces that will shape work and careers: » Read more

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The cure for corporate inertia

The cure for corporate inertia

We all know that big, established companies struggle to respond to "disruptive" change. Blockbuster, HMV, Nokia, and Yahoo! are all current examples of companies that are struggling with this problem--they are trying to adapt, but are being held back by powerful and often invisible inertial forces.

A recent example of corporate inertia really struck home, and got me thinking about the key role management processes play in preventing change. » Read more

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What makes Apple Apple

What makes Apple Apple

The following is an excerpt from Gary Hamel's forthcoming book, What Matters Now, to be published in December 2011 by Jossey-Bass Business.

In 1997 I bought an e-tablet from A.T. Cross, the pen company. Codeveloped with IBM, the CrossPad was hailed as a breakthrough product that would open up a whole new category--portable digital notepads. I'm a copious notetaker, so the idea of turning my scribblings into digital files was too good to ignore. » Read more

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Open source: The antidote for "too big to fail"

Open source: The antidote for "too big to fail"

If you look at the evolution of the IT landscape over the past 30 years, you see two distinct trends: the continued growth of the IT dinosaurs (mainframe computing and mainframe wannabes like Sun) and the emergence of highly modular, adaptable systems, which, by their very process of evolution, not only best suit the current needs, but plant the seeds for the next computer revolution. In the 1980s, modular UNIX systems sowed the seeds for Linux, which in the 1990s sowed the seeds for the rapid spread and adoption of the World Wide Web, which in the 2000s, sowed the seeds for companies like Amazon.com, Google, Facebook, and Twitter to aggregate and disseminate content as never before. » Read more

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Want to change your company? Go viral

Want to change your company? Go viral

Scott Keller contributed to this article.

You've begun to make major changes at your company. Maybe you've decided to restructure your business to reach new markets or perhaps you're cutting costs in response to a crisis. » Read more

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The importance of Google Dart

The importance of Google Dart

Google is making its Dart system open source.

This is very important, not just for open source.

Dart is a structured language for web programming. That means you can actually build a website as you would write a little Javascript. In fact, Dart can be run on a Java Virtual Machine, or compiled into Javascript. » Read more

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Collaboration is hard work: Planning for today's teams

How do you collaborate with today's marketing teams?

In our experience, every marketing team is different--but increasingly they have a few things in common. For a start, it's rare to find the whole team in any single place on any given day. More often, we find teams distributed across cities, countries, and fairly frequently, continents. The members of a team have also changed: full time employees are usually in the minority among a collection of contractors, freelancers, and agencies who are treated as an integrated part of the team, rather than a simple supplier. » Read more

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Beyond car ownership

Beyond car ownership

Americans, by nature, are not inclined to share. We have a culture of ownership—we want our own homes, yards, and even public schools. But if music television, radio commercials, and Bruce Springsteen are good indicators, what we want most of all is our own cars. » Read more

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The uneasy relationship between open source and profit

The uneasy relationship between open source and profit

Open source has always had an on-again, off-again relationship with profit.

Richard Stallman's FOSS idea was anti-capitalist. Eric Raymond's open source attitude is profoundly pro-capitalist.

Yet the first open source companies to emerge in the early part of the last decade used FOSS licenses, not the "permissive" BSD-type licenses Raymond favors. They wanted community support, and an equal relationship among developers encouraged it. » Read more

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Why is Google putting so many ads on TV?

Why is Google putting so many ads on TV?

Almost every time I’ve turned on the television in the past week, I've seen an ad for Google Chrome. What started earlier this year as a sprinkling of ads here in the United States has become a torrential downpour.

For me, Google has long been one of the poster children for a new breed of company born in the age of the Internet that doesn’t need to rely on traditional advertising to build its brand. » Read more

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