I want to conclude this series of columns, in which I’ve written about marketing, pricing, and sales, with a discussion of what might be the most difficult aspect of running an open source business: getting paid.
At one time or another, most of us have probably worked for a boss who was self-absorbed, vindictive, or just plain inept — a real-life equivalent to Dunder Mifflin’s Michael Scott. One of my first jobs was for an HR manager who thought the best way to humble a cocky new MBA was to have him... Read more
The other day I noticed that the application deadline to be considered for the Fortune 100 Best Companies to Work For list is this week. My company is too small to be considered for this honor (you must have at least 1000 employees), but I always pay close attention when the rankings come out, and... Read more
Over the years, I've had many people label me as a marketing guy just because I help build brands. I don't like being labelled, but I particularly don't like that marketing label. Why? In my view, traditional marketing sets up an adversarial relationship, a battle of wills pitting seller vs. buyer... Read more
True confessions: I’ve been using OpenOffice since 2002 (since I started working at Red Hat, where it was mandated) and… I don’t like it (*gasp* – did he just say that?). Yep, it’s true. OpenOffice is just not that great of a user experience. Microsoft Office, with all it’s bloat, is better. ... Read more
I learned yesterday that there's the “old GM” and the “new GM” according to Liz Boone, Global Director, Digital and Social Engagements at General Motors. Like many companies affected by the downturn and forced to make some difficult decisions, GM is still rebuilding. After declaring bankruptcy in... Read more
It’s 2011. Everything we do, say, like, and click on is tracked and known to the higher gods of the inter-webs. At least that’s what my co-workers Ruth Suehle and Bascha Harris always remind me. And I get it. I do. But when I log into Facebook or my GMail account and see ads served up to me that... Read more
We're thrilled to be hosting critically-acclaimed and inspiring author Daniel Pink as the next guest in our Open Your World webcast series this Wednesday, June 22 at 2 p.m. (EDT). Register now. Note: This event was originally scheduled for June 9 and has been moved.
We're at the end of an eight-year period, which was marked in the beginning by the demise of Enron and marked at the end by the demise of Lehman Brothers. During that near decade, the quasi-religious mantra of business was shareholder value: Focus on performance and on performance alone. That... Read more
Tell me, what's the difference between open source and commercial software? If you'd have asked me not long ago, I'd say that there was a world of difference between the two, and that they both sat at opposite ends of the software spectrum. "Isn't it bad," I thought, "to pay for software?"