I’m lucky enough to have the opportunity to spend much of my time these days doing something I love—helping clients position and manage their brands. My experience helping build the Red Hat brand over ten years had a profound impact on the approach I take to brand positioning.
How many times have you heard of an ex-employee saying “It just wasn’t fun anymore?” That’s a refrain all leaders ignore at their peril. There is a rich body of research and philosophy that argues that the psychological experience of play is a fundamental ingredient in engagement and... Read more
On January 25, opensource.com will reach its one-year anniversary. As a part of the celebration, we want you to choose your favorite opensource.com contributor for the 2010 People's Choice Award. Voting will be open through January 27, 2011, and the winner will be announced on January 28, 2011.... Read more
Incredible work comes out of open source communities. But communities far removed from the world of software development often thrive following the same principles. Openness. Sharing. Collaboration. Transparency. Meritocracy. A common purpose. Following are nine stories from nine very different... Read more
Manonamission.blogspot.com is a great collection of corporate mission statements. I recently used its search function to find examples of companies that prominently and publicly state something close to "people are our most important asset." Here's a partial list: Nestlé, Procter & Gamble,... Read more
GROUND LAB is a research and development company focused on designing and fabricating prototypes and solutions for a wide range of clients, ranging from large organizations like UNICEF to smaller NGOs, conservationists and artists. We use the open source approach in our development not only for the... Read more
American society appears to be undergoing a crisis in trust. Most of the major organizations that we depend upon, including governments of all types, corporations, our health care system, our financial institutions, and our schools all seem to be failing us. Indeed, I do not believe it is an... Read more
Over the past few months, I've started moonlighting as a contributor on the Management Innovation Exchange (MIX), which we've featured regularly here on opensource.com. My posts on the MIX focus on how to enable communities of passion in and around organizations.
Social media like Facebook, Twitter, or LinkedIn enable ordinary people to do international live broadcasting. It's little wonder companies worry about the potential damage to their brand or reputation from wayward tweeting employees, and I am told many a celebrity's agent has considered adding a “... Read more
As we've described before, we have a unique organizational model here at Red Hat in that we've combined the more traditional Human Resources and Corporate Marketing functions into a single department that we call People & Brand. Thanks to this structure, we are able to explore the places where... Read more