The earnestness of being important

In today’s data-driven, constantly-connected, technology-centric world, we are awash in attention-grabbing content, events, and requests. Like me, I suspect most readers relish this way of life—after all, us technologists created it—except for, that is, when we don’t. This article focuses on a trend happening that I think is the real prize to be had in this race to be all things to all data: automatically identifying and taking action on what is important.


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