brand awareness

Why is Google putting so many ads on TV?

Why is Google putting so many ads on TV?

Almost every time I’ve turned on the television in the past week, I've seen an ad for Google Chrome. What started earlier this year as a sprinkling of ads here in the United States has become a torrential downpour.

For me, Google has long been one of the poster children for a new breed of company born in the age of the Internet that doesn’t need to rely on traditional advertising to build its brand. » Read more

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Maslow's hierarchy of (community) needs

Over the past month or so, I've been having a conversation with Iain Gray, Red Hat Vice President of Customer Engagement, about the ways companies engage with communities. » Read more

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