brand positioning

In my role as Red Hat’s brand manager, I am always on the look out for interesting and provocative readings about brands and branding in general. Inside the technology industry, outside the technology industry – it’s all good. There’s something to be learned from every great case study, thought... Read more
6 comments Posted 29 Apr 2011 by John Adams (Red Hat) Feed
One of my favorite regular blog subjects is how to use community-based strategies to build brands. In fact, I'm putting the finishing touches on a new book entitled The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World which will be out this August and covers exactly that... Read more
1 comment Posted 27 Apr 2011 by Chris Grams Feed
I’m lucky enough to have the opportunity to spend much of my time these days doing something I love—helping clients position and manage their brands. My experience helping build the Red Hat brand over ten years had a profound impact on the approach I take to brand positioning.
1 comment Posted 20 Jan 2011 by Chris Grams Feed
Over the last few months, the battle to define the meaning of the word "open" has intensified into one of the more interesting brand positioning exercises I've seen in the technology industry (if you aren't familiar with brand positioning and would like to learn more, consider starting here). I... Read more
9 comments Posted 20 Oct 2010 by Chris Grams Feed
A big part of my day job is to help organizations with their brand positioning and strategy (I also write about brand strategy quite a bit over here). So when I read the article in the New York Times this past Sunday about TEDx, the relatively new (and incredibly popular) offshoot of the... Read more
15 comments Posted 29 Sep 2010 by Chris Grams Feed
When I hear people talk about how awesome their organizational culture is, I often find myself wondering what sort of “great” culture it is. For me, great cultures fall into two categories: entitlement and mission-driven. Those “best places to work” lists don't usually make a distinction, but I do... Read more
1 comment Posted 4 Aug 2010 by Chris Grams Feed