brand strategy

How do you sell a community-based brand strategy to your executive team?

One of my favorite regular blog subjects is how to use community-based strategies to build brands. In fact, I'm putting the finishing touches on a new book entitled The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World which will be out this August and covers exactly that topic.

1 Comment

Five questions about open source and branding with Alina Wheeler

A few years back, a good friend recommended I pick up a copy of Designing Brand Identity: an essential guide for the whole branding team by Alina Wheeler. Now in its 3rd edition, it's a beautiful book, well designed and easy to read or to use as a reference. » Read more

2 Comments

Evaluating TEDx as a brand strategy

A big part of my day job is to help organizations with their brand positioning and strategy (I also write about brand strategy quite a bit over here).

So when I read the article in the New York Times this past Sunday about TEDx, the relatively new (and incredibly popular) offshoot of the legendary TED conference, I thought it might be a good opportunity to take a closer look. The issue? » Read more

15 Comments