brand - Page number 2

Five questions about open source and branding with Alina Wheeler

A few years back, a good friend recommended I pick up a copy of Designing Brand Identity: an essential guide for the whole branding team by Alina Wheeler. Now in its 3rd edition, it's a beautiful book, well designed and easy to read or to use as a reference. » Read more

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Is your brand out of control?

I’m lucky enough to have the opportunity to spend much of my time these days doing something I love—helping clients position and manage their brands. My experience helping build the Red Hat brand over ten years had a profound impact on the approach I take to brand positioning. » Read more

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Does WikiLeaks damage the brand image of wikis?

Over the past few weeks, the world has been consuming the newest set of revelations via WikiLeaks. The uproar caused by the release of the first set of diplomatic cables from a batch of 251,000 in WikiLeaks' possession is enough to take your breath away.

A disclaimer: in this post it is not my intention to analyze the positive or negative consequences of the actions of the WikiLeaks organization—there is plenty of that coverage, just check your favorite news reader every five minutes or so to see the latest. » Read more

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Sitting at the intersection of brand and culture

There's a great new blog post up this week on the Harvard Business Review blog site by Bill Taylor, founder of Fast Company magazine and author of the book Mavericks at Work, entitled Brand is Culture, Culture is Brand.

As I read the post, I couldn't help but smile, as the primary point of the article is one about which I feel strongly. From the article: » Read more

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Evaluating TEDx as a brand strategy

A big part of my day job is to help organizations with their brand positioning and strategy (I also write about brand strategy quite a bit over here).

So when I read the article in the New York Times this past Sunday about TEDx, the relatively new (and incredibly popular) offshoot of the legendary TED conference, I thought it might be a good opportunity to take a closer look. The issue? » Read more

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Do you aspire to build a brand community or a community brand?

In my day job at New Kind, I spend quite a bit of my time working on brand-related assignments, particularly for organizations interested in community-based approaches to building their brands. » Read more

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Love, hate, and the Wikipedia contributor culture problem

Last fall, a group of researchers at the Palo Alto Research Center (PARC) released a study showing an abrupt leveling off in the number of editors and edits to Wikipedia, starting in about 2007. » Read more

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Maslow's hierarchy of (community) needs

Over the past month or so, I've been having a conversation with Iain Gray, Red Hat Vice President of Customer Engagement, about the ways companies engage with communities. » Read more

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Tom Sawyer, whitewashing fences, and building communities online

I spoke on a panel at GE today with Chris Brogan, author of the book Trust Agents.

After hearing Chris talk about building trust in online communities, it hit me that one of the biggest mistakes I've seen people make when trying to build communities online, even in the open source world, is that they think like Tom Sawyer. » Read more

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