Chris Brogan

Participating in a gift economy: Are you giving enough?

Open source communities are often compared to gift economies. You participate. You solve shared problems. Others do the same.

In many ways, you give to get. » Read more

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Maslow's hierarchy of (community) needs

Over the past month or so, I've been having a conversation with Iain Gray, Red Hat Vice President of Customer Engagement, about the ways companies engage with communities. » Read more

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Tom Sawyer Part 2: Where can your company pitch in?

A few weeks ago I wrote a post called Tom Sawyer, whitewashing fences, and building communities online, where I outlined one of the biggest mistakes I see companies make when figuring out their community strategy-- they expect a mythical "community" will paint their fence for them. But not everyone is Tom Sawyer. » Read more

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Tom Sawyer, whitewashing fences, and building communities online

I spoke on a panel at GE today with Chris Brogan, author of the book Trust Agents.

After hearing Chris talk about building trust in online communities, it hit me that one of the biggest mistakes I've seen people make when trying to build communities online, even in the open source world, is that they think like Tom Sawyer. » Read more

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