A big part of my day job is to help organizations with their brand positioning and strategy (I also write about brand strategy quite a bit over here). So when I read the article in the New York Times this past Sunday about TEDx, the relatively new (and incredibly popular) offshoot of the... Read more
Although it may be simple to conflate the Apps for Democracy and Apps for America contests with the exciting new Apps for Army contest, they really couldn't be more different. Together they represent an exciting experiment in what it takes to pull communities together around a problem.
Interesting article in Forbes about the way Threadless, the awesome t-shirt company, thinks about community-building. For those of you who aren't familiar with Threadless, they do about $30 million in revenues with a unique cultural/business model that merges a community of t-shirt creators and... Read more
A few weeks ago I wrote a post called Tom Sawyer, whitewashing fences, and building communities online, where I outlined one of the biggest mistakes I see companies make when figuring out their community strategy-- they expect a mythical "community" will paint their fence for them. But not everyone... Read more