I miss asynchronous conversation. I miss the ability to have an actual thread of thought preserved in something less ephemeral than memory, or in some chat log somewhere on one of my systems’ hard drives. I miss the ability to not be there if someone has an observation I’m interested in. I don’t... Read more
Over the years, I've had many people label me as a marketing guy just because I help build brands. I don't like being labelled, but I particularly don't like that marketing label. Why? In my view, traditional marketing sets up an adversarial relationship, a battle of wills pitting seller vs. buyer... Read more
I’m lucky enough to have the opportunity to spend much of my time these days doing something I love—helping clients position and manage their brands. My experience helping build the Red Hat brand over ten years had a profound impact on the approach I take to brand positioning.