corporate philanthropy

Panera's experiment in human nature: Let customers decide what to pay

Panera's experiment in human nature: Let customers decide what to pay

Panera Bread launched a new breed of business to attack the growing epidemic of food insecurity in America. The result is Panera Cares—cafes where people eat tasty, nutritious food in an uplifting environment and pay whatever they can afford. There's a full Panera menu, but no prices. The guest, not Panera, sets the price. And yet, each community cafe is self-sustaining. » Read more

2 Comments

Mitsubishi's gift to the community of people affected by the Japan earthquake

When corporations engage with communities, many make the mistake of focusing first on what the community can do for them. I encourage companies not to start with the benefit they get from the community (buy my stuff! design my products! give me feedback!), but instead with the benefits they give to the community.

What can corporations bring to the table that helps communities? Some examples: » Read more

1 Comment