design driven innovation

Accelerating innovation for the city of San Francisco

Accelerating innovation for the city of San Francisco

(Mary Anne Masterson and Jay Nath co-authored this article.)

The San Francisco Mayor's Office of Innovation recently piloted an "unhackathon" which attracted over 80 designers, technologists and business pros, all collaborating quickly and intensively to create viable solutions for the City's taxi distribution and transit communication problems. This process, built on the central tenets of design thinking, proved as successful in innovating city management as it has for private industry. » Read more

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