innovation value

Three myths about innovation

Three myths about innovation

Innovation, simply defined, is the process that takes new ideas and implements them in a way that creates value. It's not the same thing as invention, which is an event that occurs at a distinct point in time, often resulting in a single product. Innovation is the extension of invention, the act of bringing things that are invented to market, repeatedly.

An innovation process creates measurable value, by increasing productivity, improving quality, generating new markets, or creating other benefits to consumers, producers, or both.

 As Dell Services' chief innovation officer, I spend a lot of time talking with people about innovation and I'm often amazed how many misconceptions there are about it. Here are three popular myths about innovation, along with some comments about how we at Dell are addressing the issues they raise.

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