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Marketers: It’s time to reinvent creativity

By now, I'd wager cold, hard cash that you've heard it all before: marketing's just not good enough, cool enough, interesting enough, fast enough, real enough, tough enough, slick enough, noisy enough, responsible enough.

And, as rousing and convincing as those arguments are, you've probably also concluded that the state of the art as it stands is, truth be told, more than OK to get the job done.

Yet, while we might not want to admit it, I bet we all know it: we can--and should--do better. » Read more

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