OpenNMS

Open For Business: The importance of trademarks, even for an open source business

Though it might seem to contradict the open source way, I believe it is essential for an open source project to register and protect its trademark.

Think about it: You spend hours upon hours creating a project, writing code and building a reputation. The code is free, so anyone can use it, but your reputation--that’s your business. How do you protect it, if just anyone can come along and use your name? » Read more

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Open For Business: Pay day

I want to conclude this series of columns, in which I’ve written about marketing, pricing, and sales, with a discussion of what might be the most difficult aspect of running an open source business: getting paid. » Read more

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Open for business: How some sales processes don't work for OSS

In a perfect world, the sales process for an open source business would be as simple as answering the phone and taking orders. Unfortunately, reality is seldom perfect, and the open source sales process faces a number of challenges.  » Read more

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Open For Business: Open source for sale

I have been asked to turn "Open for Business" into a monthly column, focusing on applying the open source way to business. Let the reader beware that I am not a millionaire. I don’t own multiple houses or drive a new car, but for the past eight years I have made a living running a business focused exclusively on open source software (and that’s without needing outside investment). The suggestions offered in this column fall in line with our business plan of "spend less than you earn." I hope others will find them useful.
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Marketing an open source business

When it comes to running an open source business, the question I’m asked second most often is "How do you market your services?" (The first is "How do you make money selling free software?") I wish I had a concise, step-by-step answer, but I don’t. The best I can do is to relate some of my experiences.
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