Though it might seem to contradict the open source way, I believe it is essential for an open source project to register and protect its trademark. Think about it: You spend hours upon hours creating a project, writing code and building a reputation. The code is free, so anyone can use it, but your... Read more
I want to conclude this series of columns, in which I’ve written about marketing, pricing, and sales, with a discussion of what might be the most difficult aspect of running an open source business: getting paid.
In a perfect world, the sales process for an open source business would be as simple as answering the phone and taking orders. Unfortunately, reality is seldom perfect, and the open source sales process faces a number of challenges.
I have been asked to turn "Open for Business" into a monthly column, focusing on applying the open source way to business. Let the reader beware that I am not a millionaire. I don’t own multiple houses or drive a new car, but for the past eight years I have made a living running a business focused... Read more
When it comes to running an open source business, the question I’m asked second most often is "How do you market your services?" (The first is "How do you make money selling free software?") I wish I had a concise, step-by-step answer, but I don’t. The best I can do is to relate some of my... Read more