organizations

Cultivating the “supply side” of the creative economy

Redwood sprout

This summer, it’s Walter Isaacson’s biography of Steve Jobs’ singular genius that seems to be propped open on beach towels, in hammocks and at every third airplane seat. As fascinating as Jobs’ person, career, and legacy are, the intense interest in his insane greatness raises a question. What if we directed that level of intensity and interest at awakening the genius (if slightly less great and hopefully less insane) inside of each and every one of us—each child, each student, each parent, each working person? » Read more

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Three tired marketing words you should stop using

Over the years, I've had many people label me as a marketing guy just because I help build brands. I don't like being labelled, but I particularly don't like that marketing label. Why?

In my view, traditional marketing sets up an adversarial relationship, a battle of wills pitting seller vs. buyer.

The seller begins the relationship with a goal to convince the buyer to buy something. The buyer begins the relationship wary of believing what the seller is saying (often with good reason). It is an unhealthy connection that is doomed to fail most of the time. » Read more

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