partnership

Jim Whitehurst explains his decision to distribute the book via traditional publisher Harvard Business Review (HBR) Press. He says that in many ways, HBR does for books what Red Hat does for open source software—it collaborates with creators and adds value to the products of these collaborations.
2 comments Posted 25 Aug 2015 by Jim Whitehurst (Red Hat) Feed
Over the years, I've had many people label me as a marketing guy just because I help build brands. I don't like being labelled, but I particularly don't like that marketing label. Why? In my view, traditional marketing sets up an adversarial relationship, a battle of wills pitting seller vs. buyer... Read more
7 comments Posted 13 Jun 2011 by Chris Grams Feed
A few weeks ago, I had the opportunity to meet Molly Dix and Jeff Cope, who run the Open Innovation Advisory Services group at RTI. For those not familiar with RTI, it is one of the world's preeminent research institutes, founded by a group of scientists in 1958 and now employing almost 3000 people... Read more
4 comments Posted 6 Oct 2010 by Chris Grams Feed