philanthropy

Mitsubishi's gift to the community of people affected by the Japan earthquake

When corporations engage with communities, many make the mistake of focusing first on what the community can do for them. I encourage companies not to start with the benefit they get from the community (buy my stuff! design my products! give me feedback!), but instead with the benefits they give to the community.

What can corporations bring to the table that helps communities? Some examples: » Read more

1 Comment

A better way to win: Profiting from purpose

"I would not give a fig for the simplicity on this side of complexity, but I would give my life for the simplicity on the other side of complexity." —Oliver Wendell Holmes

When it comes to managing their costs, most companies operate with a simple model. They start by trying to maximize their gross margins so that they have a high cushion for spending in areas where they feel they need to spend heavily in order to compete, such as advertising and promotions. But a growing number of high-performing companies are showing that there is a better way to manage spending and improve performance. These companies live and operate on the other side of complexity.

0 Comments

Six ways to build a solid community

Recently, fellow opensource.com writer Chris Grams remarked that our collection of articles and tips on community-building was getting rather large. Perhaps we had the material to write a set of best practices for building communities. So here’s my stab at it. » Read more

1 Comment

Tom Sawyer Part 2: Where can your company pitch in?

A few weeks ago I wrote a post called Tom Sawyer, whitewashing fences, and building communities online, where I outlined one of the biggest mistakes I see companies make when figuring out their community strategy-- they expect a mythical "community" will paint their fence for them. But not everyone is Tom Sawyer. » Read more

0 Comments