When corporations engage with communities, many make the mistake of focusing first on what the community can do for them. I encourage companies not to start with the benefit they get from the community (buy my stuff! design my products! give me feedback!), but instead with the benefits they give to... Read more
"I would not give a fig for the simplicity on this side of complexity, but I would give my life for the simplicity on the other side of complexity." —Oliver Wendell Holmes When it comes to managing their costs, most companies operate with a simple model. They start by trying to maximize their... Read more
Recently, fellow opensource.com writer Chris Grams remarked that our collection of articles and tips on community-building was getting rather large. Perhaps we had the material to write a set of best practices for building communities. So here’s my stab at it.
A few weeks ago I wrote a post called Tom Sawyer, whitewashing fences, and building communities online, where I outlined one of the biggest mistakes I see companies make when figuring out their community strategy-- they expect a mythical "community" will paint their fence for them. But not everyone... Read more