positioning

Over the last few months, the battle to define the meaning of the word "open" has intensified into one of the more interesting brand positioning exercises I've seen in the technology industry (if you aren't familiar with brand positioning and would like to learn more, consider starting here). I... Read more
9 comments Posted 20 Oct 2010 by Chris Grams Feed
A big part of my day job is to help organizations with their brand positioning and strategy (I also write about brand strategy quite a bit over here). So when I read the article in the New York Times this past Sunday about TEDx, the relatively new (and incredibly popular) offshoot of the... Read more
15 comments Posted 29 Sep 2010 by Chris Grams Feed
When I hear people talk about how awesome their organizational culture is, I often find myself wondering what sort of “great” culture it is. For me, great cultures fall into two categories: entitlement and mission-driven. Those “best places to work” lists don't usually make a distinction, but I do... Read more
1 comment Posted 4 Aug 2010 by Chris Grams Feed