Robert Sutton

Can rapid prototying work for your creative project?

The open source community has a phrase for the principle of rapid prototyping: “Release early, release often.” The theory is sound: Don’t wait until a project is perfect to share it. Instead, keep producing work so more people can experience it, react to it, find bugs, and improve it.

But does the principle also work in a creative environment? Ideas are fragile. Their merit is judged not just on the idea, but the quality of the execution. Often they need to be protected just to get that far. All it takes is one naysayer to sweep the legs out from under your idea.
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