ScienceBlogs

Navigating the murky waters of the new media: Five lessons from PepsiGate

Recently PepsiCo quietly bought the rights to blog about nutrition on a highly respected science blog network. Outraged bloggers and readers at ScienceBlogs said—well, things I can't repeat here—and dubbed the debacle PepsiGate.

As you may have guessed, the blog quickly vanished, but the resulting debate provides insight into some ethical considerations around the so-called new media: the world of online citizen-based journalism. » Read more

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