Seattle's Best

Is crowdsourcing the enemy of innovation?

Is crowdsourcing the enemy of innovation? Four panelists shared their experiences in a SXSW panel this morning.

"Crowdsourcing is a blunt instrument," said Robson Grieve, moderator and president of Creature, which recently redesigned the Seattle's Best logo, resulting in quite a bit of customer reaction, similar to many recent logo changes from The Gap to Tropicana to Starbucks. Crowdsourcing encompasses a lot of ideas and practices that have a little bit in common.

Do we work for the crowd now? » Read more

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