In our experience, every marketing team is different--but increasingly they have a few things in common. For a start, it's rare to find the whole team in any single place on any given day. More often, we find teams distributed across cities, countries, and fairly frequently, continents. The members... Read more
We all know that government agencies are constantly under pressure to make their conversations with constituents measurable, and results-based to justify the investment. One stand-out action the city of New York is doing to keep this at the forefront of importance is driving an advisory board... Read more
What would it look like if the rapidly-evolving social world of Web 2.0 collided with the sterile and static corporate Intranet? What would happen if information flowed from the outside in, instead of inside out?
Originally published at GovLoop.com Last week, I had the opportunity to present for the Maryland Association of Counties (MACO) summer meeting along with Baltimore County Executive Kevin Kamenetz. Earlier this year, he announced that Baltimore County would be launching 23 technology initiatives and... Read more
We like to highlight the values of the open source way like collaboration, meritocracy, transparency, and sharing here on opensource.com. We share ideas, best practices, content, images, opinions, and much more. But has "sharing" changed with the increased use of social media?
Twitter offers customer service access on problems that you couldn't have reached before: the little things. (I've heard they count.) There's a huge opportunity for companies to interact with their customers in a way they haven't before, but a lot of them are still ignoring it. Or worse, they... Read more
I can't bring myself to write a headline that involves the words "Google+," "Facebook killer" and a leading question mark. But that's no doubt what they're hoping for with this announcement, isn't it?
I learned yesterday that there's the “old GM” and the “new GM” according to Liz Boone, Global Director, Digital and Social Engagements at General Motors. Like many companies affected by the downturn and forced to make some difficult decisions, GM is still rebuilding. After declaring bankruptcy in... Read more
"If I tell you that this is the greatest good for a human being, to engage every day in arguments about virtue and the other things you have heard me talk about, examining both myself and others, and if I tell you the unexamined life is not worth living for a human being, you will be even less... Read more
Last week a friend of mine posted on Facebook, “I need a new lawnmower. Any opinions on what I should get?” She received several responses. One person suggested a goat. Another posted a picture of an attractive shirtless man with bulging muscles gleaming with sweat as he worked in the yard. But... Read more