social media - Page number 3

Can social communities transform clinical trials?

Big pharma is one of the main scapegoats for the steeply rising costs of medical care. This might make sense when you learn how staggering the pricetag on necessary processes—like clinical trials—can be.

According to the Pharmaceutical Research and Manufacturers of America (PhRMA), the U.S. pharmaceutical industry’s advocacy group, it costs $1.3B (in 2005 dollars) to bring a new drug to market. » Read more

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NASA updates on first year of collaboration and transparency in its Open Government Plan

On April 15, NASA concluded the first year of its Open Government Initiative by releasing a status report on 150 milestones of 19 open government projects and three flagship initiatives.

"NASA continues to innovate on its approach to open government," said Nick Skytland of NASA's Open Government Initiative. "Our commitment to experimenting with and embracing new participatory ways of collaboration begins with our efforts to infuse open government into the U.S. space program."

The three flagship initiatives are around policy, technology, and culture: » Read more

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The many roles of an internal community manager

When someone in the communications industry refers to a "community manager," they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. However, over the last few years, a new Community Manager role has emerged – the internal Community Manager, responsible for increasing and maintaining user adoption for social media tools behind the organizational firewall. With the growing ubiquity of Enterprise 2.0 software, vendors and clients alike have come to realize that these communities don’t just magically appear. Along with this realization has come greater demand for people to handle things like user adoption, marketing, and community management – we’re witnessing the rise of the internal community manager. » Read more

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SXSW: It's all about sharing

SXSW has barely even begun, and two themes are clear. One is startups, which is well-covered. (BusinessWeek called it SXSW's fetish.) But the other is sharing. » Read more

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Open Leadership webcast with Charlene Li

Join us March 17 at 2 p.m. for a discussion with Charlene Li, author of New York Times bestselling Open Leadership and co-author of the critically acclaimed Groundswell, for the latest in our Open Your World webcast series. Li will share her research and explain how social technology is transforming how many leaders lead. Hear stories and examples of how open leadership and transparency are effectively revolutionizing organizations and optimizing both human and organizational potential. » Read more

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One tweet *can* change the world

Three years ago, I sat at the breakfast table on Christmas Day reading my Twitterstream.  My family wasn’t up yet, so I figured I’d see what my digital peers around the world were doing.  » Read more

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To tweet or not to tweet: How companies are reining in social media

Social media like Facebook, Twitter, or LinkedIn enable ordinary people to do international live broadcasting. It's little wonder companies worry about the potential damage to their brand or reputation from wayward tweeting employees, and I am told many a celebrity's agent has considered adding a “no drinking and tweeting” clause to his contract. Here's a look at how some companies are writing (and rewriting) their social media policies to deal with the risks they face. » Read more

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Diaspora private alpha just released

For those who have been patiently waiting, the first round of Diaspora alpha invites has been distributed. They're planning to first bring in those who contributed via Kickstarter way back when this all began. Next those on their mailing list will start receiving their invites. » Read more

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A community-building perspective on the Gap logo controversy

Over the last week, a handful of folks have reached out and asked me what I think about the events surrounding the launch, then crowdsourcing, then full repeal of the new Gap logo (if you haven't already heard the story, catch up here). » Read more

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