Starbucks

Open leadership, on demand

Every time there's an Open Your World Forum webcast, I mark my calendar. And every time, something comes up, and I miss the webcast. Fortunately for the absent-minded among us, you can get the webcasts on demand.

(Here's where I should also admit to having a short attention span--and loving the option to fast-forward!)

So this morning, I pulled up the Charlene Li webcast, Open Leadership. » Read more

0 Comments

Is crowdsourcing the enemy of innovation?

Is crowdsourcing the enemy of innovation? Four panelists shared their experiences in a SXSW panel this morning.

"Crowdsourcing is a blunt instrument," said Robson Grieve, moderator and president of Creature, which recently redesigned the Seattle's Best logo, resulting in quite a bit of customer reaction, similar to many recent logo changes from The Gap to Tropicana to Starbucks. Crowdsourcing encompasses a lot of ideas and practices that have a little bit in common.

Do we work for the crowd now? » Read more

1 Comment

Tom Sawyer Part 2: Where can your company pitch in?

A few weeks ago I wrote a post called Tom Sawyer, whitewashing fences, and building communities online, where I outlined one of the biggest mistakes I see companies make when figuring out their community strategy-- they expect a mythical "community" will paint their fence for them. But not everyone is Tom Sawyer. » Read more

0 Comments