TED conference

My friend and former colleague Chris Grams recently wrote a great article on the topic of extending the TED brand by allowing anyone to organize their own TED conference under “TEDx” branding. Chris posits that trademark law may be standing in the way of successful branding in today's business... Read more
2 comments Posted 5 Oct 2010 by Pam Chestek Feed
A big part of my day job is to help organizations with their brand positioning and strategy (I also write about brand strategy quite a bit over here). So when I read the article in the New York Times this past Sunday about TEDx, the relatively new (and incredibly popular) offshoot of the... Read more
15 comments Posted 29 Sep 2010 by Chris Grams Feed