So maybe I'm just getting old, but when just about every article about the Silly Bandz craze credits social media with the spread of the fad, I can't be the only one who thinks we're overvaluing the role of Twitter and Facebook. Word of mouth marketing has always been the best type, and social... Read more
I had the opportunity to sit down with Larry Lessig last week. Co-founder of Creative Commons, law professor, author, and copyright guru, Lessig is a visionary of law and technology policy. In the FLOSS community, Lessig is best known for his book Free Culture and work on copyright policy. In his... Read more
Market confidence is a valuable commodity in tough economic times. And governments will try just about anything to inspire some. Recapitalization--bailouts--for struggling sectors is one approach. Another (less deficit-inducing) solution seeks to inspire confidence through a sizable dose of... Read more
Earlier this year, Red Hat launched opensource.com as a way to shine a light on the places where the open source way is multiplying ideas and effort beyond technology. The open source way is more than a development model; it defines the characteristics of a culture. Openness. Transparency.... Read more
Let's face it. There are tons of projects out there in the world being run the open source way today. While the great ones can accomplish unbelievable things, the bad ones, even the average ones, often fail to achieve their goals. In many cases, the failed projects still used many of the tenets of... Read more
It's not often that I find something in the comments on a major news site that's more interesting than the original article. But that's exactly what I just came across--and it's a comment about comments. How meta.
Each day as I drive to work and hear the radio updates on the unfortunate situation in the Gulf of Mexico, my fears and concerns compound considerably.
A few months ago, I had the opportunity to meet Jim Gilmore, co-author (with Joseph Pine) of the book Authenticity: What Consumers Really Want. I first read the book a few years ago, and it really struck a nerve for me—these guys were on to something. So I convinced Jim to subject himself to a Five... Read more
Gov 2.0 Expo is coming to Washington, DC next week. It's the latest offering from the O'Reilly event machine, which is unmatched in its ability to generate buzz and get everyone excited about topics that they've never heard of. I though I'd post the sessions that I plan to attend. You can subscribe... Read more
The Open Source Way book has a section on Open Marketing, and I'll be honest: I have my doubts. I will grant that the American Marketing Association defines marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have... Read more