Americans, by nature, are not inclined to share. We have a culture of ownership—we want our own homes, yards, and even public schools. But if music television, radio commercials, and Bruce Springsteen are good indicators, what we want most of all is our own cars.
SXSW has barely even begun, and two themes are clear. One is startups, which is well-covered. (BusinessWeek called it SXSW's fetish.) But the other is sharing.
We live in a consumer culture in the most literal sense of that word. We aren't just making purchases. We are consuming. And more than just consuming, we are obliterating our world's resources at an alarming rate. We've become accustomed--and hungry for--changing styles with the change of seasons.... Read more