brand

Can governments crowdsource their brand?
A recent poll asked about brand practices for cities and city governments. While the results are still coming in, it's clear that citizens want to be included in this process. Having an open, well-documented process is critical to achieving consensus. But what about the power of crowdsourcing?... Read more
0 comments Posted 5 Sep 2012 by Jason Hibbets (Red Hat) Feed
Can governments crowdsource their brand?
A recent poll asked about brand practices for cities and city governments. While the results are still coming in, it's clear that citizens want to be included in this process. Having an open, well-documented process is critical to achieving consensus. But what about the power of crowdsourcing?... Read more
0 comments Posted 5 Sep 2012 by Jason Hibbets (Red Hat) Feed
Open brand
Do governments care about branding? You bet they do. With today's economic climate, governments are looking for ways to get an economic edge and create jobs. One of the ways to get ahead today is to create a perception or a promise that the locale is business-friendly, innovative, creative, and... Read more
0 comments Posted 8 Aug 2012 by Jason Hibbets (Red Hat) Feed
Open brand
Do governments care about branding? You bet they do. With today's economic climate, governments are looking for ways to get an economic edge and create jobs. One of the ways to get ahead today is to create a perception or a promise that the locale is business-friendly, innovative, creative, and... Read more
0 comments Posted 8 Aug 2012 by Jason Hibbets (Red Hat) Feed
Why is Google putting so many ads on TV?
Almost every time I’ve turned on the television in the past week, I've seen an ad for Google Chrome. What started earlier this year as a sprinkling of ads here in the United States has become a torrential downpour. For me, Google has long been one of the poster children for a new breed of company... Read more
5 comments Posted 4 Oct 2011 by Chris Grams Feed
CityCamp is an international unconference series and online community dedicated to innovation for municipal governments and community organizations. It didn't start out that way. CityCamp started as a one-off event, literally from a tweet. That event turned out to be a success beyond... Read more
0 comments Posted 3 May 2011 by Kevin Curry Feed
In my role as Red Hat’s brand manager, I am always on the look out for interesting and provocative readings about brands and branding in general. Inside the technology industry, outside the technology industry – it’s all good. There’s something to be learned from every great case study, thought... Read more
6 comments Posted 29 Apr 2011 by John Adams (Red Hat) Feed
One of my favorite regular blog subjects is how to use community-based strategies to build brands. In fact, I'm putting the finishing touches on a new book entitled The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World which will be out this August and covers exactly that... Read more
1 comment Posted 27 Apr 2011 by Chris Grams Feed
Last week, Google Senior Vice President of Product Management Jonathan Rosenberg resigned after almost 10 years at the firm. While the comings and goings of tech industry executives aren’t typically that interesting to me, I found this news fascinating for a couple of reasons.
10 comments Posted 12 Apr 2011 by Chris Grams Feed
Who is in your community? It seems like such a simple question. In reality, your organization probably doesn’t just interact with one community, but a whole host of very different communities and sub-communities. The only thing these communities may share is that they are made up of individual... Read more
3 comments Posted 28 Mar 2011 by Chris Grams Feed

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