brand strategy

One of my favorite regular blog subjects is how to use community-based strategies to build brands. In fact, I'm putting the finishing touches on a new book entitled The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World which will be out this August and covers exactly that... Read more
1 comment Posted 27 Apr 2011 by Chris Grams Feed
A few years back, a good friend recommended I pick up a copy of Designing Brand Identity: an essential guide for the whole branding team by Alina Wheeler. Now in its 3rd edition, it's a beautiful book, well designed and easy to read or to use as a reference.
2 comments Posted 14 Feb 2011 by Chris Grams Feed
A big part of my day job is to help organizations with their brand positioning and strategy (I also write about brand strategy quite a bit over here). So when I read the article in the New York Times this past Sunday about TEDx, the relatively new (and incredibly popular) offshoot of the... Read more
15 comments Posted 29 Sep 2010 by Chris Grams Feed