consumer

Neon sign: Internet
Daniel Alvarez—Legal Advisor for Wireline, Public Safety, and Homeland Security at the FCC (Federal Communications Commission)—spoke at a forum last week with the North Carolina Technology Association about the FCC’s deliberations on a framework to "protect and promote Internet openness."
1 comment Posted 11 Nov 2014 by Melanie Chernoff (Red Hat) Feed
Open brand
In the extremely overcrowded open source marketplace, marketing managers find it difficult to think of innovative ways to raise their brand's visibility. With so many brands jostling for attention, the low signal-to-noise ratio might tempt marketers into adopting an "everything but the kitchen sink... Read more
3 comments Posted 5 Nov 2012 by Sandro Groganz Feed
Over the years, I've had many people label me as a marketing guy just because I help build brands. I don't like being labelled, but I particularly don't like that marketing label. Why? In my view, traditional marketing sets up an adversarial relationship, a battle of wills pitting seller vs. buyer... Read more
7 comments Posted 13 Jun 2011 by Chris Grams Feed