Alberto Cottica

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As an economist, I set myself the goal of contributing to building an economy propelled chiefly by human intelligence – creativity, innovation, culture – rather than physical resources or the exploitation of man over man and nature. I am convinced that this model can emerge from the “perfect storm” under way in the digital economy, and that the creative industries are a good place to watch it from and, just maybe, to help it unfold. I have chosen to represent the general interest rather than a single company’s: I am interested in public policy as intelligent participation in collective choice. I work a lot on social networks, both physical and online, as a tool to design and deploy policies. At the moment I am project manager for the Development Policy Unit of the Italian government’s Ministry for Economic Development on the issue of art and creativity as economic development tools. I head Kublai, the first 2.0 project of the Italian central government. I collaborate with the Council of Europe and the University of Alicante. In 2010 I published a book on public policy at the times of the Internet, Wikicrazia.
Learn more at cottica.net.

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