The Differentiated MBA |

The Differentiated MBA

Image by :

Next month, business schools around the world will graduate another crop of freshly minted MBAs, ready and eager to enter the business world and shape the future of management. In this rapidly changing business world, one has to wonder... has traditional business education been able to keep up? And have today's MBA graduates been prepared to lead in tomorrow's open world?

I received my MBA in 2002 in an effort to supplement my undergraduate English degree, as well as to enable the transition from a career in management consulting to one in marketing and, more specifically, brand management. Overall, I had a very positive experience and certainly credit this experience for laying the foundation for the career I have been able to build since. I learned the ins and outs of finance, accounting, operations, marketing, and management, and I learned them well. But as I reflect back on my MBA education I find myself thinking more not about what I learned, but what I didn't.

The world has changed dramatically, even since 2002. More specifically, the very definitions of leadership and management have had to adapt to the advances in technology and the social and economical impact that have resulted. Hyperconnectivity, unprecedented access to information, increased transparency, mass collaboration, the power of design and creativity, global competition... how do (or will? or should?) these business megatrends shape the MBA curriculum of the 21st century? And will the MBA graduate that more fully understands how to lead and manage under these conditions be advantaged over her peers?

I've been extremely interested in reading about some of the new approaches to business education that could better differentiate its graduates in today's competitive world.

Would you ever consider applying to a design school for your business degree? Though not (yet) offering an MBA program, the Parsons School of Design in New York City is one of the few design schools currently offering its students a series of business degree options. Check out how a recent article describes the school's approach to designing its own form of business education:

With traditional undergrad and graduate business education melting down these days, [there is] a huge opportunity to blue sky a new, more human-centered, creativity-focused kind of education.

The article goes on to describe in more detail the Design & Management program, which resides within Parsons' School of Design Strategies. The program is sizable–currently 600 students and growing fast. Though it started as a way to enable its graduates to be more competitive in understanding the business side of the fashion industry, it aspires to be much more. It hopes to place its graduates and their unique skill set and problem-solving approach in “all spheres of society, from business and medical services to social innovation.”

I really appreciated the author's take on this program:

For me, this is a great chance to structure what I think ALL education needs to be today—a learning experience that enables students to navigate a changing, uncertain world using the tools and methods of Design. I believe that we need to shift from a Consuming to a Making society and from a Choosing to a Creating culture.

Human-centered, iterative, collaborative, prototyping, generative approaches to problem-solving need to replace our old educational models, from liberal arts to business programs.

Collaboration and teamwork are the new core competencies of work and life but few schools actually show you how to maximize the experience. For students who have grown up networking on Facebook, actual human contact and collaboration can be shocking.

Now I know what you might be thinking–surely it's easier for a new program (like Parsons') to design a new program that reflects today's needs than it is for a larger, more established university to radically change its curriculum. You'd probably be right to a degree, but check out what is happening at Stanford University.

The Hasso Plattner Institute of Design at Stanford University (more commonly known as the offers its students a graduate degree in Design Thinking. (Unfamiliar with Design Thinking? Here is a great place to start, and here's a great resource for more information.) From the's website:

We want the to be a place for Stanford students and faculty in engineering, medicine, business, the humanities, and education to learn design thinking and work together to solve big problems in a human centered way.

We want it to be a place where people from big companies, start-ups, schools, nonprofits, government, and anyone else who realizes the power of design thinking, can join our multidisciplinary teaching, prototyping, and research.

Take a look at the school's manifesto. It's written on a cocktail napkin.

Though technically still a design school and not a school of management, I am impressed by the skills they are teaching: Radical collaboration. Multidisciplinary innovation. Design thinking. A more human approach to problem-solving.

So, who will be better equipped to be an effective leader in tomorrow's organization–the MBA graduate or the graduate? Or (more provocatively) one that is comfortable at a place where the two intersect? I'm looking forward to the day when Stanford offers a combined or dual-degree between the and its more traditional Graduate School of Business.

It might even be enough to convince me to go back to school. (Again.)

Are you a recent (or soon-to-be) MBA school graduate? Do you feel that the curriculum that you were taught was current enough to enable you to be effective in today's open world? How should business schools' curriculums change to meet the evolving needs of today's business world? I would love to hear your thoughts in the comments below.



Great article, John. When I think about what a new MBA should look like, I think about a trifecta of:

Design + Micro Economics + Software Development

Now, I'll admit that I'm biased because I've been in the software/tech industry for most of my career. But I would argue that software development is actually the leading edge of innovation in the creation process of products AND services.

Think about it - if you study those 3 topics in depth, you learn about:

Design thinking
User-centric design
Supply & Demand
Pricing, elasticity, profit/loss, opportunity costs
Agile development methodology (iterative)
Open source
Modular design
Moore's law

etc.... Not to mention, you get the actual skills to rapidly prototype your ideas, or at least direct others to do it effectively.

Vote up!
Vote down!

... the skills to effectively sell your idea? Based on the idea of meritocracy ("the best ideas win") versus hierarchy? If you could capture all of that in a bottle, you'd be golden.

Thanks for the great comment, Todd. I think we're on the same page -- it sure sounds like a program I'd be interested in!

Vote up!
Vote down!
Ashish Gupta

Nice Article! John
According to my views:
There are four major fields of accounting and auditing including government accounting, public accounting, internal accounting, and management accounting. An accounting MBA can prepare you for a career in all four major fields.

Accounting MBA students will take advanced courses that cover accounting, economics, finance, marketing, statistics, accounting policy, and accounting excel in courses such as advanced management accounting, advanced financial reporting and analysis, ethical leadership and communications, managerial economics, managerial finance, accounting information systems, financial reporting, operations, and strategy, taxation of business and investment transactions, research in financial reporting, seminar in advanced audit topics, marketing, directed study, and introduction to law and business.

If you would like to get started on a career in accounting, you can earn your accounting MBA online or you may enroll in a traditional on-campus program. If you decided to pursue an accounting MBA online, this will give you the time you need to obtain a full-time position in the field. You will likely start out in an entry-level position as an undergraduate. However, as an MBA holder, you will have your pick of advancement opportunities.

Whichever format you choose (online or on-campus), there are a number of things to look for in a quality accounting MBA programs. First, the program must be accredited by an agency recognized by the U.S. Department of Education ( The following agencies are the top accrediting agencies for business schools and many top online colleges.

-Association to Advance Collegiate Schools of Business (AACSB)

-Association of Collegiate Business Schools and Programs (ACBSP)

-Council for Higher Education Accreditation (CHEA)

-Distance Education and Training Council (DETC)

-Accrediting Council for Independent Colleges and Schools (ACICS)

-Council on Occupational Education (COE)

-Accrediting Commission for Career Schools and Colleges of Technology (ACCSCT)

Recognized regional accrediting agencies include:

-Middle States Association of Colleges and Schools

-New England Association of Schools and Colleges

-North Central Association of Colleges and Schools

-Northwest Commission on Colleges and Universities

-Southern Association of Colleges and Schools

-Western Association of Schools and Colleges

Next, the curriculum should be similar to the curriculum listed above. Finally,

admissions requirements should include a transcript request, graduate record examination (GRE) test scores, and several recommendation letters. The school should also require a statement of purpose (application essay) and other supporting materials that demonstrate leadership ability and the desire to succeed.

online mba

Vote up!
Vote down!
Ashish Gupta

The students learn very important skills in this course to face the challenges that a business organization faces. the role of the business managers is very important in the industry. Punjab Technical University (PTU), a leading university located in Gurdaspur, Punjab is well known for conducting this course with great results. there are 228 colleges affiliated under PTU. All these colleges offer all sorts of services to the students to help them to get through this course successfully.

Bachelor of Computer Application is a very popular career course that is aimed to create dedicated professionals for IT industry. the course is exclusively designed to develop a solid base among the aspiring students about different challenges and situations that crop us during planning and developing any software for an industry. it is a very demanding course that requires dedicated candidates who can take the pressure of rigorous course ware.

A successful student of BCA course can start his career as a Junior Programmer and can attain the fascinating height of senior programmer. he can be a perfect leader of an IT team and successfully carry out the responsibility of a Program Coordinator or Project Manager. A student willing to undergo this course can immediately get in touch with any authorized learning center of Punjab Technical University. this university offers classroom as well as distance education course BCA. you can certainly avail this opportunity for a sparkling career prospects.

Today, it is believed that there is no place for the people with general qualification. there is a sharp need of some technical education that can make the people more viable for any type of responsibility. one of these very popular careers is Distance Learning MBA. this course is very popular among the people who are very much conscious about their career prospects. the course covers all the technical aspects of running a business organization. it creates very respectable position for the successful position with very good earning options. However, it also brings enormous responsibility in its trail. these courses should be done from recognized universities like Punjab Technical University (PTU). the PTU provides all types of assistance to the students not only to complete their course but also to get into a fascinating career afterwards. the students of PTU are known for their excellent performance in their organizations.

Out of many fascinating career options, Master of Computer Application (MCA) attracts many aspiring students every year. it is a master degree course in computer that makes the students undergo extensive training of all important and useful computer related application software and hardware programs. this attractive career course is very popular among the people of the younger generation who are very much conscious and anxious about their career. this course is very special for developing expert professionals who can run different business organizations successfully.

This course covers comprehensive modules related to the IT requirements. this course exclusively emphasizes on planning and designing software for different organizations. it is not just a master degree course; it is course that grooms highly technical professionals who are capable of meeting any challenge in the industry. Punjab Technical University is a dependable name in imparting valuable training of MCA. you can avail classroom as well as distance education course as per your convenience.

If you have any questions about distance learning mba mca,bca etc or how to find a mba colleges in delhi , don't hesitate contact us.... online mba mba,bca,msc(IT) etc.

Vote up!
Vote down!

Lots of university and college programs now offer IT certification curriculum options. This is especially true for major online/distance learning outfits such as University of Phoenix, Capella University, Kaplan University, and so forth. Also, some of the biggest IT training providers–such as ITT Technical Institute and DeVry, offer combined IT certification/degree plans as well.
Best wishes on your continuing IT education and professional development.
Coaching Institutes in Delhi : Find complete information about professional courses in Delhi at We provide details about professional courses, training institutes and Coaching Institutes in Delhi which help you to choose best for you.

Vote up!
Vote down!