Twitter offers customer service access on problems that you couldn't have reached before: the little things. (I've heard they count.) There's a huge opportunity for companies to interact with their customers in a way they haven't before, but a lot of them are still ignoring it. Or worse, they... Read more
Thomas Thwaite, designer and technologist, is perhaps best known through his Toaster Project. The Toaster Project was an attempt to build a toaster from raw, self-mined materials. The project exposed the complexity of seemingly simple and everyday technology. It leaves us to wonder how... Read more
Though it might seem to contradict the open source way, I believe it is essential for an open source project to register and protect its trademark. Think about it: You spend hours upon hours creating a project, writing code and building a reputation. The code is free, so anyone can use it, but your... Read more
I’ve written before about the genuine renaissance open source software represents and the vast implications that openness provides. I’ve admitted that computer science, based on its relative unwillingness to share great ideas, has lagged behind other hard sciences in its understanding of how and... Read more
By now, I'd wager cold, hard cash that you've heard it all before: marketing's just not good enough, cool enough, interesting enough, fast enough, real enough, tough enough, slick enough, noisy enough, responsible enough. And, as rousing and convincing as those arguments are, you've probably... Read more
Recently, I was watching a nature program on bowerbirds. When it’s mating season, these industrious little creatures build elaborate nests (bowers) to draw in female bowerbirds. They decorate with colorful bits of trash (some are particularly partial to blue items) and steal bottlecaps and feathers... Read more
During our Free vs. Paid Business Models webcast, we had a lot of questions from the audience—more than our guests had time to answer. Nicolas Pujol generously took a few more minutes of his time to answer these followups.
Do you feel hamstrung by your company’s IT policies? Are the IT tools you have at home more up-to-date than ones you’re forced to use at work? Do you wish you had more control over your IT environment at work? If so, you’re not alone. A while back in the Wall Street Journal, Nick Wingfield dared... Read more
Daniel Pink, known for his insightful take on what truly inspires and encourages us all, joined opensource.com for a webcast June 22 on the subject of his latest book, Drive: The Surprising Truth About What Motivates Us.
I want to conclude this series of columns, in which I’ve written about marketing, pricing, and sales, with a discussion of what might be the most difficult aspect of running an open source business: getting paid.