Scott Keller contributed to this article. You've begun to make major changes at your company. Maybe you've decided to restructure your business to reach new markets or perhaps you're cutting costs in response to a crisis.
In our experience, every marketing team is different--but increasingly they have a few things in common. For a start, it's rare to find the whole team in any single place on any given day. More often, we find teams distributed across cities, countries, and fairly frequently, continents. The members... Read more
Americans, by nature, are not inclined to share. We have a culture of ownership—we want our own homes, yards, and even public schools. But if music television, radio commercials, and Bruce Springsteen are good indicators, what we want most of all is our own cars.
Open source has always had an on-again, off-again relationship with profit. Richard Stallman's FOSS idea was anti-capitalist. Eric Raymond's open source attitude is profoundly pro-capitalist. Yet the first open source companies to emerge in the early part of the last decade used FOSS licenses, not... Read more
Almost every time I’ve turned on the television in the past week, I've seen an ad for Google Chrome. What started earlier this year as a sprinkling of ads here in the United States has become a torrential downpour. For me, Google has long been one of the poster children for a new breed of company... Read more
Open source software has been referred to as a "gift economy," one where valuable goods and services are exchanged without the expectation of payment. That’s fine, so far as it goes, but when it comes to businesses involved with open source software, I think the term "reputation economy” is more... Read more
In October 1969, when experts at the US Department of Defense Advanced Research Projects Agency (DARPA) connected the first two nodes of what has now become the Internet, they probably weren’t considering the ramifications of their actions on future organizational cultures. But while these DARPA... Read more
Employee engagement is, as they say, a no-brainer. There are stacks of literature showing that companies with committed employees who feel strongly about their organization do better financially than those with indifferent employees. In many cases, too, improvement is actually quite easy to... Read more
Generation Z is beginning to join the workforce. This age group--born between the early 1990s and early 2000s--has never really existed in a world without the web or lacking the widespread use of cell phones, laptops, and freely available wireless networks and digital media. The combination of... Read more