authentic

Marketers: It’s time to reinvent creativity

By now, I'd wager cold, hard cash that you've heard it all before: marketing's just not good enough, cool enough, interesting enough, fast enough, real enough, tough enough, slick enough, noisy enough, responsible enough.

And, as rousing and convincing as those arguments are, you've probably also concluded that the state of the art as it stands is, truth be told, more than OK to get the job done.

Yet, while we might not want to admit it, I bet we all know it: we can--and should--do better. » Read more

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You're making decisions by consensus, but are you collaborating?

Recently I came across an article by Roy Luebke at Blogging Innovation that asked the rather interesting question, “Is Management by Consensus Killing Innovation?” While I've (thankfully!) never had a manager whose decision-making was contingent upon the agreement of a team, I have spoken with many people who confuse the concept of collaboration with consensus.

Collaboration does not require consensus. Collaboration means working together toward solutions, pooling talents and ideas, and recognizing both successes as a team and the specific contributions of members. Consensus is a team's unanimous agreement on a decision. I am prepared to argue that when consensus is consistently and quickly reached, collaboration may not be happening at all. » Read more

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