beliefs

The Belief Genome: an open source technology startup

belief

You know the Human Genome project. Well, this is the Belief Genome project. Instead of mapping genes, Sidian Jones is mapping beliefs—across ages, genders, and geographies. He says that beliefs are what makes us tick. They are how we move about in the world and the why to our decisions. Indeed, from what we're eating for lunch to who we're voting for in the next election, our beliefs affect our lives. And because they can be identified—some basic, some complex, some grouped into systems and religions—they can be mapped.

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Are you building a community or a club?

I've never been much for clubs. When I was young, I made a lousy cub scout. I wasn't a real "joiner" in high school or college either (just enough to get by) and I still don't get actively involved in many professional associations today.

But I'm a sucker for a noble mission. I find myself getting drawn into all sorts of things these days. Good causes, interesting projects, even big ideas like the reinvention of management all share my extra attention, brainpower, and resources.

I love to contribute to things I believe in. » Read more

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