Bill Taylor

Why it's logical to go radical

Not long ago, I was in the audience at a symposium organized by the leaders of the Henry Ford Health System, a $4-billion-a-year health-and-hospital company based in Detroit. The organization's leaders had called the symposium to explain to local executives why they were making the biggest strategic bet in the system's history since its founding by Henry Ford himself back in 1915. » Read more

1 Comment

The strategic divide: Why your employees aren’t delivering what you envision

Brand managers, customer experience executives, and marketing VPs, I need to tell you something. And it might hurt.

Your strategies and innovations may be brilliant, but whether they’ll come to fruition is entirely up to some employees who are quite far down on the corporate totem pole. Most of the time, they aren’t even hearing about the “new direction” the company is going in, and if they are, they’re rolling their eyes at it.

I know, because I’ve been there. And I’m pretty sure it all started with a Beanie Babies calendar. » Read more

3 Comments

Open Your World webcast with Bill Taylor, co-founder of Fast Company

A Game Plan for Game Changers: Practically Radical webcast with Bill Taylor and Polly LaBarre » Read more

0 Comments

Sitting at the intersection of brand and culture

There's a great new blog post up this week on the Harvard Business Review blog site by Bill Taylor, founder of Fast Company magazine and author of the book Mavericks at Work, entitled Brand is Culture, Culture is Brand.

As I read the post, I couldn't help but smile, as the primary point of the article is one about which I feel strongly. From the article: » Read more

3 Comments