brand community

Some authenticity advice from the Avett Brothers

I’m passionate about helping organizations develop more authentic, meaningful, and productive relationships with the communities around them. Last week, I suggested a few ideas for how to begin thinking about a less self-centered approach to community strategy that might help. » Read more

0 Comments

Does your organization think like Ptolemy?

Who is in your community? It seems like such a simple question.

In reality, your organization probably doesn’t just interact with one community, but a whole host of very different communities and sub-communities. The only thing these communities may share is that they are made up of individual human beings.

When asked to list the groups of people making up an organization’s community, most would probably end up with a list that looked something like this: » Read more

3 Comments

Do you aspire to build a brand community or a community brand?

In my day job at New Kind, I spend quite a bit of my time working on brand-related assignments, particularly for organizations interested in community-based approaches to building their brands. » Read more

5 Comments