I’m passionate about helping organizations develop more authentic, meaningful, and productive relationships with the communities around them. Last week, I suggested a few ideas for how to begin thinking about a less self-centered approach to community strategy that might help.
Who is in your community? It seems like such a simple question. In reality, your organization probably doesn’t just interact with one community, but a whole host of very different communities and sub-communities. The only thing these communities may share is that they are made up of individual... Read more
In my day job at New Kind, I spend quite a bit of my time working on brand-related assignments, particularly for organizations interested in community-based approaches to building their brands.