community strategy

Of the community, not above the community

Since I've recently been on one of my Tom Sawyer rants again about the lack of humility I see in many community efforts, I thought I'd share a story that might help you visualize the role your organization could play in the communities it belongs to. » Read more

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Don't let FUD kill your business goals

If there's one thing business leaders can learn from open source developers, it's when you begin disrupting the comfortable ways that people do business, you'll experience the power of FUD—Fear, Uncertainty, and Doubt. And your ideas, in all their brilliant, open-minded glory, will be the target. » Read more

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Community-building tip: surprise is the opposite of engagement

In the interview with Chris Blizzard I posted last week, near the end of the article Chris attributes a phrase to Mozilla CEO John Lilly:

"Surprise is the opposite of engagement."

This may be one of the most simple, brilliant things I have ever heard someone say when it comes to creating engaged, active communities. » Read more

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Maslow's hierarchy of (community) needs

Over the past month or so, I've been having a conversation with Iain Gray, Red Hat Vice President of Customer Engagement, about the ways companies engage with communities. » Read more

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