conversation

I miss E-mail

I miss E-mail

I miss asynchronous conversation.

I miss the ability to have an actual thread of thought preserved in something less ephemeral than memory, or in some chat log somewhere on one of my systems’ hard drives.

I miss the ability to not be there if someone has an observation I’m interested in. I don’t want to have to observe in real time. » Read more

8 Comments

Three tired marketing words you should stop using

Over the years, I've had many people label me as a marketing guy just because I help build brands. I don't like being labelled, but I particularly don't like that marketing label. Why?

In my view, traditional marketing sets up an adversarial relationship, a battle of wills pitting seller vs. buyer.

The seller begins the relationship with a goal to convince the buyer to buy something. The buyer begins the relationship wary of believing what the seller is saying (often with good reason). It is an unhealthy connection that is doomed to fail most of the time. » Read more

7 Comments

Is your brand out of control?

I’m lucky enough to have the opportunity to spend much of my time these days doing something I love—helping clients position and manage their brands. My experience helping build the Red Hat brand over ten years had a profound impact on the approach I take to brand positioning. » Read more

1 Comment