corporate thinking

Corporate change: Contributing to open source

About five years ago I was hired by a software company that specialized in database security. Some of our software was used to protect databases in military assets and major banks. But a lot of development was very remote from top-secret weapons or classified information. For example, we wrote a small command line utility for driving virtual machines for integration testing. It helped us eradicate failures during installs and upgrades. Was I going to have to write that again at my next job? How could I share it with my friends working at other organizations? » Read more

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Do you aspire to build a brand community or a community brand?

In my day job at New Kind, I spend quite a bit of my time working on brand-related assignments, particularly for organizations interested in community-based approaches to building their brands. » Read more

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