customering

Five questions about authenticity and the open source way with Jim Gilmore

A few months ago, I had the opportunity to meet Jim Gilmore, co-author (with Joseph Pine) of the book Authenticity: What Consumers Really Want. I first read the book a few years ago, and it really struck a nerve for meā€”these guys were on to something.

So I convinced Jim to subject himself to a Five Questions interview about the place where authenticity and the open source way intersect. » Read more

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