customers

Designing open collaboration in Red Hat Global Support Services

Red Hat's Global Support Services (GSS) organization is accountable for customer loyalty. In that capacity, we're in the business of solving complex technical problems experienced by our customers. In February of 2009, the GSS management team began a journey to determine if we could serve our customers better, and ultimately increase customer loyalty, by improving the ability of our highly trained technical support associates to collaborate with each other. The fundamental idea was that if we could take away certain structural, cultural, and procedural barriers that separated different groups of associates, we could increase the flow of knowledge, reduce the duplication of efforts, and ultimately provide customers with more accurate, more consistent, and faster results. » Read more

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A community-building perspective on the Gap logo controversy

Over the last week, a handful of folks have reached out and asked me what I think about the events surrounding the launch, then crowdsourcing, then full repeal of the new Gap logo (if you haven't already heard the story, catch up here). » Read more

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Toyota gives customer-driven design the green light

A few weeks ago, Red Hat CEO Jim Whitehurst wrote an article for BusinessWeek suggesting that Toyota might benefit from doing things the open source way when it comes to building the software inside its automobiles.

From Jim's article: » Read more

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Is the word "community" losing its meaning?

Poor words. As they get more popular, as we give them more love, we also keep trying to shove in new meaning to see if they can take it.

In the technology industry, this happens over and over. Take "cloud computing," which used to mean something pretty specific and now means essentially "on the Internet" as far as I can tell. Outside the technology industry, take "news," which also used to mean something, and now is a muddy mess of news/editorial/advertising. » Read more

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