Electronic Arts

Managing beyond the organizational hierarchy with communities and social networks at Electronic Arts

Managing beyond the organizational hierarchy with communities and social network

How do you manage a very large, very complex organization that is geographically disbursed in many different countries around the world? You already know that the outdated hierarchal organizational structure won’t work and if you are like many companies you are probably beginning to realize that the matrix type structure (where each employee reports to both a task manager and a resource manager) has its own limitations.  Electronic Arts (EA) established cross-company virtual communities that provide the benefits of coordinated decision making while preserving the independence required for creativity and innovation.  These communities are supported by a unique governance structure and a fun and engaging technology platform. » Read more

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