humanity

Are you more human than the competition?

So much of the leadership conversation centers around the question “how do I get more out of my people?”  I don’t think I’ve been at a conference or sat in on a conversation with business leaders where the subject—and that exact phrase—hasn’t come up.

Now, without a doubt, bringing forth the full ingenuity, initiative, energy, and passion of every person in the organization is one of the most urgent agenda items for leaders in every realm of endeavor. But when it comes to unleashing the best gifts of people, that mechanistic metaphor of extraction (“how do I get more out?”) and, more importantly, the approaches it engenders, quickly break down. » Read more

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Marketers: It’s time to reinvent creativity

By now, I'd wager cold, hard cash that you've heard it all before: marketing's just not good enough, cool enough, interesting enough, fast enough, real enough, tough enough, slick enough, noisy enough, responsible enough.

And, as rousing and convincing as those arguments are, you've probably also concluded that the state of the art as it stands is, truth be told, more than OK to get the job done.

Yet, while we might not want to admit it, I bet we all know it: we can--and should--do better. » Read more

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The strategic divide: Why your employees aren’t delivering what you envision

Brand managers, customer experience executives, and marketing VPs, I need to tell you something. And it might hurt.

Your strategies and innovations may be brilliant, but whether they’ll come to fruition is entirely up to some employees who are quite far down on the corporate totem pole. Most of the time, they aren’t even hearing about the “new direction” the company is going in, and if they are, they’re rolling their eyes at it.

I know, because I’ve been there. And I’m pretty sure it all started with a Beanie Babies calendar. » Read more

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