Since I've recently been on one of my Tom Sawyer rants again about the lack of humility I see in many community efforts, I thought I'd share a story that might help you visualize the role your organization could play in the communities it belongs to.
Maybe some day we'll look back on the role of the manager in our organizations and laugh. Such a quaint trend. Kind of like having The Clapper in every room of your house, or wearing multiple Swatch watches, or working out to Richard Simmons videos. Each seemed really helpful at the time, but... Read more
In my day job at New Kind, I spend quite a bit of my time working on brand-related assignments, particularly for organizations interested in community-based approaches to building their brands.
Over the past month or so, I've been having a conversation with Iain Gray, Red Hat Vice President of Customer Engagement, about the ways companies engage with communities.
I spoke on a panel at GE today with Chris Brogan, author of the book Trust Agents. After hearing Chris talk about building trust in online communities, it hit me that one of the biggest mistakes I've seen people make when trying to build communities online, even in the open source world, is that... Read more