Jelly Helm

Telling the open source story - Part 2

Shortly after we published Telling the open source story - Part 1, Jelly Helm--the creator of the the Wikimedia Foundation videos discussed in that piece--came to speak to the People and Brand group at Red Hat. Jelly talked to us about how he approaches finding a brand narrative--the story that anyone, anywhere in the world can understand and connect with. And then we talked about the best ways to reveal those kinds of stories.

It was an interesting encounter and a few general themes emerged. » Read more

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Telling the open source story - Part 1

As open source software becomes more mainstream, it's easy to forget how amazing it is. Countless individuals, donating their time and sharing their brainpower, work to build a shared infrastructure on which the world's computing is done. Amazing. Even more amazing, in survey after survey, the big reason open source contributors give for their participation is that it's "fun." Even more amazing than that is the rate at which this technology improves because people are having fun building it.

Wikipedia, the free internet encyclopedia that anyone can write or edit, is no less amazing. Yet as it gains legitimacy, the exciting story of how it is created and renewed--daily, perpetually--is de-emphasized. Yes, Wikipedia is imperfect. By design, it will always be a work in progress. But because there is a collective human impulse to share knowledge, the fact that anyone can improve it any time they want, means that someone always will.

» Read more

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